Sky Sports Racing
Revitalising the Sky Sports Racing channel, this comprehensive rebrand introduces a dynamic and vibrant visual identity tailored to captivate racing enthusiasts. The project features four distinct programme identities, each brought to life with bold, vibrant colour palettes, ensuring instant recognition and personality across the channel's lineup.
A brand-new, updateable title sequence allows production teams to effortlessly reflect the races of the day, keeping content fresh and relevant.
Alongside this, the rebrand includes updated housestyle frames and a cohesive graphic structure, streamlining the channel's visual communication, enhancing its overall aesthetic and elevating the channel's storytelling.
Four new programme identities
Raceday Live
Raceday Preview
International Raceday Live
Stateside
Set Design
The four distinct programme identities are pushed throughout the studio set design.
These vibrant themes seamlessly integrate with updated set designs, bringing fresh energy and visual appeal to the studio environment.
Credits
Sky Creative
