This project reimagines Sky Sports Formula One by combining the Sky Sports lozenge with the Formula One logo to create a track that grows from our core brand asset. The track becomes the thread that takes viewers from the garage to the finish line, connecting iconic circuits, the biggest race moments and the sport's world-class drivers.
Designed as a system that works across titles, branding, studio, social and digital, the identity balances bold, high-energy visuals with the flexibility needed throughout the season. The Sky Sports blue and red colours form the foundation of the look, while the track and surrounding environments can shift to reflect each constructor team, creating a broadcast package that feels fresh from race to race.
The creative was built around three key pillars: Modern Icons, Vivid Colour and Relentless Innovation. Together they celebrate the drivers, embrace the technology and precision at the heart of Formula One, and create a bold identity that feels unmistakably Sky Sports.
Credits
Sky Creative / Coffee & TV
Absolute Audio
